Innovation

Innovation - There is no doubt that Michael Jackson was an innovator. He learnt from the greats of his time -- James Brown, Elvis, etc. He fused Funk, Soul and Rock and created his own sound, style and moves. Think back to the 'white glove', the 'Moonwalk' and the 'Thriller' Zombie video.
Yep - Michael Jackson was BAD!
As business owners, it's important we develop this entrepreneur characteristic. Because contrary to common belief, you don't always have to come up with something totally originally to succeed as an entreprene . Sometimes, all you need do is improve something that already exists, then repackage and reposition it.
Dell didn't create new computers - they just gave the market the chance to build computers to individual specification.
Uniqueness - From a very young age, Michael Jackson was positioned as talented, unique and the best amongst his peers. Many other artists were inspired by him - but every few dared to compete against him.
This entrepreneur characteristic is essential to your business success. Especially if you are the brand For example, there are many talk show products on the market. But there is only one Oprah Winfrey. And right now, no one can directly compete with her.
As entrepreneurs, we need to constantly review our unique selling points. And pay close attention to what our competition is doing. Because that's how we favourab position ourselves within our market